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Oddly enough, actions speak louder than words – even if the words hail from the mouth of a really impressive spokesman – when it comes to a company’s image as a corporate citizen. Americans are… Continued

Companies are still asking for help in recruiting quality PR execs, but they’re finding they can fill out their open board seats on their own. According to a sample taken from the second quarter of… Continued

Following is a partial list of organizations that offer measurement services. A more comprehensive listing of measurement organizations can be found in the new Annual Directory of PR Services, published by PR NEWS (888-707-5814). A&R… Continued

Healthcare PR Measurement Protects Budget Levels Despite Deep Cuts Although PR pros have come a long way in earning executive respect, the need to measure PR’s effectiveness has never been more critical. This is particularly… Continued

PR NEWS is pleased to introduce an inside peek at measurement trends in some of the nation’s leading Fortune 500 corporations. What follows is exclusive data and analysis relating to measurement practices in corporate communications,… Continued

Measurement can be conducted in thousands of different ways, in hundreds of industries, and in a host of disciplines. PR NEWS gained an eagle-eyed view of the measurement landscape by talking with Edie Fraser, president… Continued

When it comes to press exposure, AT&T definitely feasts on a big piece of the media pie. And, like any conglomerate, it suffers from the occasional pie in the face. The telecom giant’s sheer girth… Continued

An industry-wide measurement standard for online PR is about as real as the fabled Emperor’s Clothes. Yet PR’s reputation continues to suffer when agencies clutching fists full of client’s promotional dollars are unable to prove… Continued

If you’re looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won… Continued

Need more information on measurement? PR NEWS and Delahaye Medialink are hosting a one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Several of the experts quoted in this… Continued