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As this year’s tidal wave of mergers and acquisitions produces bigger and badder PR conglomerates, a smaller, more subversive force is emerging in the shadows: virtual alliances of PR free agents. Most recently, 10 IABC-affiliated… Continued

David Petrou President & COO, Eisner Petrou & Associates Washington, DC Education B. A. University of Maryland M.A. Georgetown University (Milton scholar) First Job On a family vacation, met Ron Busch, then-chairman of Pocket Books.… Continued

As the calendar inches closer to Y2K, conventional wisdom holds that lifeline industries such as banking and utilities will be hardest hit by inquiries (and possible backlash) from consumers, regulators and the investment community. The… Continued

Public Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued

Detroit-based PR pro Brendy Barr announces the formation of Brendy Barr Communications, LLC. Barr has 15 years of experience. Prior to launching her own firm, she was a vice president and management team member at… Continued

Ford Motor Co. took a hit last week when a federal judge ruled that rogue Web publisher blueovalnews.com was not breaking the law when it posted proprietary Ford documents on its Web site, which caters… Continued

The lowdown on communicating effectively is offered in a new book by leading psychologist Dr. Howard J. Rankin, founder of the Master Communicators Institute. The book, Power Talk: The Art of Effective Communication, argues that… Continued

A condom manufacturer’s new advertising campaign that links sports with sexual frustration is too racy for several of the magazines targeted to run the ads. Last month, Ansell Healthcare Products launched its "Haven’t gotten any… Continued

A new Web site targets consumers who want to take a more active and assertive role in their healthcare choices with easy-to-follow tutorials. Launched by The Cooper Institute for Advanced Studies in Medicine and the… Continued

After a few years of research, focus groups and community input, ESR Children’s Health Care System changed its name to Children’s Healthcare of Atlanta. The new name, announced earlier this month, brands the 80-year pediatric… Continued