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Consumer Advocate Group Turns Skeptical Eye to New Mom Giveaways

September 16th, 1999 by

The familiar practice of giving new moms goodie bags filled with tchotchkes like diaper samples, product coupons and brochures recently came under fire and led one hospital to overhaul its policy. What is at the… Continued

Media Moves

September 16th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

September 16th, 1999 by

(www.healthatoz.com) 8 Cedar Brook Drive North, #t-1a Cranbury, NJ 08512 If you have information about a health condition – however common or obscure – HealthAtoZ.com wants to be pitched about it. This family-focused site is… Continued

Mark Your Calendar

September 16th, 1999 by

September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change conference. San Diego. 800/882-8684. www.iqpc.com. September 23-25 Association of Reproductive Health Professionals’ Reproductive Health ’99 conference. Dallas.202/466-3825. September 24-27 Society for Healthcare Strategy and Market… Continued

Read Any Good Books Lately?

September 16th, 1999 by

The lowdown on communicating effectively is offered in a new book by leading psychologist Dr. Howard J. Rankin, founder of the Master Communicators Institute. The book, Power Talk: The Art of Effective Communication, argues that… Continued

Condom Campaign Pushes Envelope with Racy Humor

September 16th, 1999 by

A condom manufacturer’s new advertising campaign that links sports with sexual frustration is too racy for several of the magazines targeted to run the ads. Last month, Ansell Healthcare Products launched its "Haven’t gotten any… Continued

New Virtual Resource Center

September 16th, 1999 by

A new Web site targets consumers who want to take a more active and assertive role in their healthcare choices with easy-to-follow tutorials. Launched by The Cooper Institute for Advanced Studies in Medicine and the… Continued

Children’s Hospital Sports New Name, Gets Community Buy-in

September 16th, 1999 by

After a few years of research, focus groups and community input, ESR Children’s Health Care System changed its name to Children’s Healthcare of Atlanta. The new name, announced earlier this month, brands the 80-year pediatric… Continued

HMOs Aren’t Clear About Emergency Guidelines, 911 Efforts Undermined

September 16th, 1999 by

The clear-cut definition of what constitutes an emergency is blurring for HMO members who are increasingly confused about how to react in crisis situations when split-second decisions can mean life or death. Health plan communication… Continued

Agency Selected to Help Develop Strategic Anti-tobacco Legacy

September 16th, 1999 by

The Win In June, Fleishman-Hillard in Washington, D.C., was selected as the agency of record for American Legacy Foundation, a national anti-tobacco organization funded by the $206 billion master settlement agreement achieved between the tobacco… Continued