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Measurement can be conducted in thousands of different ways, in hundreds of industries, and in a host of disciplines. PR NEWS gained an eagle-eyed view of the measurement landscape by talking with Edie Fraser, president… Continued

When it comes to press exposure, AT&T definitely feasts on a big piece of the media pie. And, like any conglomerate, it suffers from the occasional pie in the face. The telecom giant’s sheer girth… Continued

An industry-wide measurement standard for online PR is about as real as the fabled Emperor’s Clothes. Yet PR’s reputation continues to suffer when agencies clutching fists full of client’s promotional dollars are unable to prove… Continued

If you’re looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won… Continued

Need more information on measurement? PR NEWS and Delahaye Medialink are hosting a one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Several of the experts quoted in this… Continued

Daniel J. Edelman, chairman of Edelman Public Relations Worldwide, has been named this year’s Gold Anvil Award winner by PRSA. The award constitutes the society’s highest honor and is presented to a PR practitioner whose… Continued

The bigger the target, the bigger the crisis. This month we’ll look at two crises with far different consequences. Both cases were driven by the inescapable fact that the targets were the largest companies in… Continued

A media tour is a media tour is a media tour. Unless you’re Dave Wellman – in which case a media tour is a chance to drive a big rig. A veteran food marketing editor,… Continued

CNET News.com 150 Chestnut St. San Francisco, CA 94111 Now, even television is seeing "dot-com" crossover. CNET’s new Internet technology show, CNET News.com, kicks off at 4 p.m. EST on CNBC Oct. 2. The show… Continued

Base salaries for public affairs executives in DC don’t stack up to the compensation earned by their counterparts in Fortune 500s around the country. According to a survey conducted by DC-based Hay Management Consultants on… Continued