Indeed, media’s fragmentation and the growth of digital platforms is redefining television, with industry executives looking for ways to override the powers that DVR technologies and downloaded Web videos grant viewers to digest content (and bypass advertisements) at their leisure. The results of a joint survey conducted by PR News and DS Simon Productions reflect this reality in the context of business communications, revealing an ever-interesting use among public relations executives of channels like online video, social media and blogs to reach and influence target audiences.
Topics
In Media Training, a Little Realism Goes a Long Way
February 10th, 2009 by PRNEWSMedia training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle… Continued
Executive Coaching & Media Training: Same Difference?
February 9th, 2009 by PRNEWSTo many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued
Global Participation in World Monitoring Day Increased 60% in 2008
February 9th, 2009 by PRNEWSMore than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008.
Dare to be Different: Attracting Media Attention
February 9th, 2009 by PRNEWSSometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued
Many Consumers Still Buying Green Despite Economy
February 9th, 2009 by PRNEWSFour out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social… Continued
Tip Sheet: Proving Value: 10 Measures of Success
February 9th, 2009 by PRNEWSBy Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued
Recession Communications: Managing Employee Relations While Downsizing
February 9th, 2009 by PRNEWSOften when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued
Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World
February 4th, 2009 by Mike SmithJohn Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued
Brevity is Poetry: Talking to the Media
February 4th, 2009 by Iris DorbianWe have a cardinal rule in effective media training: Be brief. By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying… Continued